Citation
A citation is the link an AI shows to the source it used as the basis for an answer.
An AI does not cite every document it reads; it selects a few. The goal of GEO is therefore not exposure in general but being among that small set.
Related terms
Guides covering this term
- What Is GEO (Generative Engine Optimization)?
- How ChatGPT, Claude, Perplexity, and Gemini Decide to Cite Your Site
- What Does AI Say About Your Company?
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