Content & Trust
Sentences that get cited, and signals that build trust
This category covers what a sentence that actually gets cited looks like, and how to make trust visible. It maps how each engine selects sources and how to strengthen E-E-A-T in practice. Once the technical setup is done, this is where to go next.
How ChatGPT, Claude, Perplexity, and Gemini Decide to Cite Your Site
Which pages do generative engines pick as sources? Here is how each engine selects sources, and the shared traits of pages that get cited.
E-E-A-T and AI Trust Signals: What Makes a Site Citable
Experience, Expertise, Authoritativeness, and Trust are central not only to search but to AI citation. Here is how to strengthen trust signals in practice.
Reading order
- How ChatGPT, Claude, Perplexity, and Gemini Decide to Cite Your Site — Which pages do generative engines pick as sources? Here is how each engine selects sources, and the shared traits of pages that get cited.
- E-E-A-T and AI Trust Signals: What Makes a Site Citable — Experience, Expertise, Authoritativeness, and Trust are central not only to search but to AI citation. Here is how to strengthen trust signals in practice.
Categories
Foundations
What GEO is, and how it differs from SEO and AEO
02 · 2 guidesTechnical
Make the site machine-readable with llms.txt and schema
03 · 2 guidesContent & Trust
Sentences that get cited, and signals that build trust
04 · 3 guidesAudit & Measure
Diagnose your site and track what actually changes