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Content & Trust

Sentences that get cited, and signals that build trust

This category covers what a sentence that actually gets cited looks like, and how to make trust visible. It maps how each engine selects sources and how to strengthen E-E-A-T in practice. Once the technical setup is done, this is where to go next.

Reading order

  1. How ChatGPT, Claude, Perplexity, and Gemini Decide to Cite Your Site — Which pages do generative engines pick as sources? Here is how each engine selects sources, and the shared traits of pages that get cited.
  2. E-E-A-T and AI Trust Signals: What Makes a Site Citable — Experience, Expertise, Authoritativeness, and Trust are central not only to search but to AI citation. Here is how to strengthen trust signals in practice.

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