Technical
Make the site machine-readable with llms.txt and schema
This category covers the technical work that makes a site readable by AI crawlers. llms.txt tells them what to read first; structured data states a page’s meaning in a form machines can parse. These items apply across the whole site once you fix them, which is why they come first.
The Complete llms.txt Guide: Syntax and Examples
llms.txt tells AI crawlers what matters on your site. Here is the syntax, a working example, and how to validate it.
Using Structured Data (Schema/JSON-LD) to Increase AI Citations
Schema tells machines what your page means. Here are the types that matter most in the AI era, with examples.
Reading order
- The Complete llms.txt Guide: Syntax and Examples — llms.txt tells AI crawlers what matters on your site. Here is the syntax, a working example, and how to validate it.
- Using Structured Data (Schema/JSON-LD) to Increase AI Citations — Schema tells machines what your page means. Here are the types that matter most in the AI era, with examples.
Categories
Foundations
What GEO is, and how it differs from SEO and AEO
02 · 2 guidesTechnical
Make the site machine-readable with llms.txt and schema
03 · 2 guidesContent & Trust
Sentences that get cited, and signals that build trust
04 · 3 guidesAudit & Measure
Diagnose your site and track what actually changes